Digital Marketing Strategy & Management

What Will You Learn?

• 1. Provide participants with an understanding of the fundamentals of digital marketing and how it affects businesses today.
• 2. Demonstrate how to research, plan, and execute strategic digital campaigns across channels such as SEO, email, PPC and social media.
• 3. Teach participants about modern tools for analysing website analytics, conversion rate optimization and content management systems.
• 4. Equip participants with the skills needed to write effective digital ads that appeal to target audiences across platforms and devices.
• 5. Introduce concepts related to influencer marketing, customer segmentation and data-driven decision making in the digital space.
• 6. Showcase best practices for creating a culture of experimentation through testing strategies for optimizing performance metrics such as cost-per-acquisition (CPA), return on ad spend (ROAS), and clickthrough rates (CTR).